Signals & Trends STEEP · Synthesis
Speculative design · Research synthesis

Signals
& Trends.

You've been collecting articles, datapoints, observations. This tool helps you turn three of them into one statement that says what's actually emerging.

01 / What this is for

Signals are noise
until you group them.

A trend statement is the bridge between observation and design.

You read three articles. Each one feels like it might mean something. The synthesis muscle is asking: what do they share that the next three don't? A trend statement names the shape of that something.

The work is bottom-up. Collect signals. Pick the strongest. Articulate what they have in common. Pressure-test. Refine. The tool is a scaffolding for that move, not a generator. You write the trend; the tool helps you see it.

02 / The STEEP frame

Five places
to look.

Every signal sits in at least one of these. Tagging a signal forces you to decide what kind of pressure it represents. The strongest trend statements come from clusters that span two or more categories — that's when you're seeing a systemic shift, not a narrow one.

T
Technological

New capabilities, infrastructures, tools, platforms.

E
Economic

Markets, capital, labour, business models.

E
Environmental

Climate, resources, ecological systems, sustainability.

P
Political

Regulation, governance, geopolitics, civic shifts.

03 / Three shapes a trend can take

Trend statements
have a form.

Once you have your three signals, the synthesis happens by picking which shape your trend statement should take. Different signals support different shapes. Recognising which fits is itself a teachable skill.

Shape 01

Descriptive

Names a pattern that exists right now. Present-tense. Behavioural.

"Gen Z demonstrates a heightened awareness of their environmental footprint, reflecting a deliberate approach in their choices."
Shape 02

Directional

Names where things are heading. Future-tense. Has a horizon.

"Saving will become a central offer of financial services, with young adults as trend-setters."
Shape 03

Causal

Names a force enabling or producing something. Cause and effect.

"Inward-facing platforms are empowering Gen Z to establish secure, trustworthy communities."
04 / Five steps

What the tool walks you through.

Setup, capture signals, pick three, articulate the shape, pressure-test, review. The synthesis happens in step 3. The pressure-test in step 4 is where you can optionally bring AI in as an adversarial reader, never as an author.

Step 00 / 05 · Setup

First, a little context.

Three short fields to set up your research project. The time horizon shapes what kind of trend statement you'll write later — present-tense if you're describing now, future-tense if you're projecting forward.

A short label for your research domain. You'll see this on the final review.
When does this trend matter? Affects whether your final statement is descriptive (now) or directional (future).
One sentence. What are you trying to understand?
Step 01 / 05 · Capture

Build your signal corpus.

A signal is one piece of evidence — an article, a datapoint, an observation, a quote. Add 5 to 9 of them. Aim for an odd number: it forces you to break ties when picking three later. Tag each one by which STEEP category it represents.

A signal needs four things
A short title, a STEEP tag, a one-line summary, and a private note about why it caught your attention. The last one is where the analytical work happens. Don't skip it.
No signals yet. Aim for 5 to 9.
Step 02 / 05 · Select

Pick the strongest three.

Click three signals from your corpus. The tool will softly nudge you toward picking from at least two different STEEP categories. Cross-category clusters reveal systemic shifts; same-category clusters reveal narrow ones. Both are valid, but you should know which you're doing.

0 of 3 selected
No selection yet
Step 03 / 05 · Articulate

Articulate the connection.

Three short fields. They're the bones of a trend statement: subject, verb-phrase, consequence. The tool composes a draft on the right as you type. You then rewrite it in your own words at the bottom.

Resist the temptation to write the final statement first
Fill in the three fields. Look at the draft. Then rewrite. The bones make the synthesis visible; the rewrite makes it yours.
01 · The subject
Who or what is this about?
A specific actor, group, or thing. "Gen Z consumers" not "people." "Independent musicians" not "artists."
02 · What's happening
The verb-phrase. What are they doing or experiencing?
Present-tense or future-tense, depending on your time horizon. Strong verbs: forming, demanding, rejecting, becoming, shifting.
03 · The consequence
The "so what". What does this lead to or enable?
The bigger pattern your three signals are part of. Why this matters beyond the surface behaviour.
Step 04 / 05 · Pressure-test

Now try to break it.

Three default questions, designed to make you defend your synthesis. Answer them in your own words. The act of writing the answer is the test. There's an optional AI pressure-test below if you want sharper, statement-specific questions, but the three defaults do the real work.

Your trend statement
Write your trend statement in step 3 first.

Want even sharper questions, generated by Claude?

If you have an Anthropic API account, Claude can read your trend statement and three signals, then generate three more adversarial questions tailored to your specific synthesis. The AI never writes the trend itself, only challenges what you've written.

Cost note: the Anthropic API is paid. New accounts get a small starter credit (~$5), but you'll need to add a payment method at console.anthropic.com. Each pressure-test call costs about half a cent. The three default questions above already do most of the pedagogical work, so this is genuinely optional.

Your key is saved only in this browser (localStorage), never sent anywhere except directly to Anthropic. Get a key at console.anthropic.com after adding payment.
Step 05 / 05 · Final output

Your trend statement.

This is the final synthesis. Edit anything by jumping back to its step; this view updates live. Print or save as PDF for your deliverable.

Untitled project
Trend statement
Complete steps 1-3 to see your trend statement.